‘Devil Baby’ goes on rampage in New York

An animated “devil baby” has been terrifying unsuspecting members of the public in New York City as part of a promotion for “Devil’s Due,” a new horror film opening in theaters January 17.

What if this genuinely scares someone, though? To the point of having a heart attack and dying on the spot? Will the people behind this prank be held liable?

A video showing people’s reactions has already racked up more than 5 million views on YouTube. Watch it below.

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