Grammy ratings were the lowest in years
CBS shook up the 58th Annual Grammy Awards by airing on a Monday night and going live on both coasts for the first time. Yet the Nielsen ratings fell anyway and marked the lowest-rated telecast for the year’s biggest music awards in six years.
The LL Cool J hosted-telecast was seen by 25 million viewers and generated a 7.7 adults 18–49 rating – that was enough to easily beat everything else on TV on Monday night and marks the largest audience of any entertainment telecast (so, non-sports) this season (though AMC’s The Walking Dead has delivered a bigger number in the demo). That’s down roughly 10 percent from last year.
The livestream of the telecast through CBS’ streaming service All Access broke records, up 192 percent from last year (though the number of unique users was not released).
The 2016 Grammy winners were led by Kendrick Lamar, who won five Grammys including Best Rap Album for To Pimp A Butterfly.
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