Lana Del Rey launches funeral home for ‘young and beautiful’

lanadelrey_darkparadise

Lana Del Rey: Born to die, and so are you.

New York, NY — While most celebrities tend to invest their hard-earned money in more traditional enterprises like gourmet restaurants, franchise hotels and high-end fashion boutiques, sultry singer Lana Del Rey has taken a more unconventional, macabre path and launched her own funeral home business. With a twist.

Operating in her home town of New York City and named after one of the songs off her acclaimed debut album, the Dark Paradise Funeral Home will primarily offer funeral and interment services for the “young and beautiful” deceased.

The singer, whose career has been on the upswing since the release of “Born To Die” last year, has been obsessed with beauty, youth and death, according to her father Rob Grant, whom she first consulted about the business idea earlier this year.

“She has this incredibly romantic perspective of death, so this seems like a natural thing for her to venture into,” said Grant, who helped the singer set up the business and get it off the ground.

“I want every funeral to be a unique experience for everyone involved. I want it to look and feel as if it were a dream, or one of my music videos,” says Del Rey. “I want everyone to walk away from it all feeling reaffirmed and blessed.”

Grant was quick to point out that he did not provide any venture capital, nor did he use his business clout to give Dark Paradise Funeral Home an edge. “This is all her. She wanted to start from scratch, and I merely guided her,” he added.

Del Rey said the recent untimely death of a close friend prompted her to start the business.

“She was so young and beautiful,” Del Rey said, tearfully. “The pain of her loss still hasn’t gone away and will probably linger for a while, but I thought I’d honor her memory by starting this business.”

Del Rey hopes her decision to open a funeral home intended for young and beautiful dead people is not taken the wrong way.

“I totally love dead people of all ages, of all shapes and sizes, but I wanted to do something that sets me apart from what’s already out there,” she said. “I want to change people’s perception of death. I want people to think of death as something beautiful.”

The Dark Paradise Funeral Home will offer three levels of funeral services: standard, mid-range and the top-tiered deluxe level which includes an appearance and performance from the singer herself. Deluxe level clients can choose which song Del Rey will sing at the funeral from a predefined list which includes “Summertime Sadness,” “Born To Die” and “Without You.” Regardless of the service level chosen, families of the deceased will get a free autographed copy of Del Rey’s debut album.

The singer will not be directly involved in the funeral home’s day-to-day operations but will be fully engaged in the creative vision for how clients are laid to eternal rest.

“I want every funeral to be a unique experience for everyone involved. I want it to look and feel as if it were a dream, or one of my music videos,” says Del Rey. “I want everyone to walk away from it all feeling reaffirmed and blessed.”

Previous post

That is one ugly fish!

Next post

Amazing post-emo cover of Miley Cyrus's "Wrecking Ball"