The Heenes: We're gonna be hair models! Take that, media!

London, England -- Whether or not it was a premeditated publicity stunt, the tale of the runaway helium balloon in Colorado seems to have worked out in favor of the besieged family at the center of it all.

English celebrity hair magnate John Frieda is reportedly very keen on hiring Richard Heene, his wife Mayumi and sons Falcon, Bradford and Ryo as models for a new hair design portfolio that insiders say will "revolutionize hair in the 21st century."

"John is really enthralled by the Heene family's hair," said Morgan Greystone, a close associate of Frieda's. "He's already got all kinds of fabulous ideas. This whole thing is going to be massive."

Greystone said Richard Heene's bowl cut hairstyle is "nearly impeccable" as it is. "We're just going to add some highlights to it and reintroduce it as the Mature Backstreet Boy Cut," he added.

For Mayumi Heene, Greystone said they are planning a reinvention of the classic Nancy Kwan Cut.

"We figured it was time for the Kwan Cut to make its comeback, and what better conduit than Mayumi," said Greystone. "We just have to do something about all that grease that's weighing her hair down."

The Heene boys are being considered for a "radical new look" for young boys based on Chinese Communist leader Mao Zedong's hairstyle.

"No one's really appropriated that look and John thinks now is a good time to get ahead of the curve, what with socialists running freely everywhere," Greystone said.

Heene family lawyer and spokesperson David Lane said that Richard and Mayumi are "tickled pink by the thought of being hair models and can't wait for the official offer from John Frieda."

"It's not a reality show dedicated to them, but at this point, they'll take what they can get," said Lane.

The Heenes: Prettier than the Gosselins

Fort Collins, CO -- The mother of the 6-year-old boy who was feared to have floated away in a home-made helium balloon has reportedly broken down and confessed that the whole thing was a ruse so their family could be on TV again.

Speaking on condition of anonymity, a source close to the family said Mayumi Heene divulged about the deception following "several Singapore Slings at a girls' night out" after her son Falcon was found safe and unharmed.

"She clearly had a little too much alcohol, and was very candid," said the source. "At one point she just burst into tears and told me they made everyone believe Falcon was on the balloon because they wanted so badly to be on TV again."

The Heene family was featured on two episodes of the reality televison show Wife Swap in 2008. Since then, the source said Mayumi and Richard Heene have been "obsessed and hell-bent" on getting some widespread attention again.

"I think deep down inside Richard and Mayumi are jealous of Jon & Kate Gosselin and want to have the same fame for themselves," the source disclosed. "And I don't blame them. They're a lovely family. They photograph well. Their children look ten times better than the Gosselin kids. So why can't they be on TV just like that other interracial family?"

Falcon Heene's disappearance after his father's helium balloon was accidentally set loose sparked a national uproar as authorities scoured the plains of northern Colorado for any signs of the youngster. The boy later showed up at their house and revealed that he hid in a space above their garage because his father had yelled at him.

During a live interview with CNN Thursday night, Falcon said he had heard his family calling his name but didn't come out of his hiding place because his father "had said that we did this for a show." The comment set off suspicion that the Heenes weren't being entirely truthful.

Richard Heene lambasted speculation that their ordeal was a hoax and dismissed his wife's alleged confession, saying that "she tends to mouth off silly things when she's intoxicated."

"I'm not selling anything. This is what we do all the time," he said. "Now if you'll excuse me, Oprah is calling."