‘I Am Cait’ Ratings Drop Nearly 50 Percent
Ratings for the second episode of “I Am Cait,” E!’s reality series about Caitlyn Jenner, fell almost by half from its July 26 premiere. The second show drew 2.1 million viewers, according to Nielsen’s live-plus-three-days data, which accounts for delayed viewing; 3.9 million total viewers watched the first episode of “I Am Cait” within three days of its first airing.
The show’s viewership also fell to 1.3 million within the 18-to-49-year-old demographic (a 43 percent dip from Episode 1), a key number for advertisers.
The eight-part docu-series, which has a more serious tone than other E! shows like “Keeping Up With the Kardashians,” represents a gamble for the network, which hopes to benefit from the attention surrounding Ms. Jenner while also delivering a series that doesn’t feel exploitative.
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