Lady Gaga is the new face of Xerox
Norwalk, CT Pop singer Lady Gaga has signed a multi-year deal with the Xerox Company as its new Director of Brand Recognition.
Chairman and CEO Ursula Burns made the exciting announcement today at a press conference flanked by dozens of female impersonators dressed up as the “Poker Face” and “Paparazzi” singer in her various many guises.
“Lady Gaga’s bottomless talent provides the perfect synergy to what the Xerox Company has been traditionally known for through the years. She gracefully embodies the Xerox Company’s primary strength,” said Burns, who wouldn’t confirm whether or not the singer was in attendance when a reporter asked.
Gesturing toward the drag queens surrounding her onstage during her speech, Burns smiled and simply said “With all these perfect copies of Lady Gaga, it’s hard to tell, isn’t it?”
Xerox’s partnership with the pop singer is the latest effort to revitalize the iconic corporation famous for introducing xerographic office photocopying in 1959. In 2008, the company rebranded itself with a new wordmark and logo.
Lady Gaga will begin promotional appearances for the company immediately, with a print, TV, radio and Internet ad campaign blitz coming in the Fall.