The man who was filmed in a viral video being roughed up and dragged off an overbooked United flight has secured an advertising contract with American household consumer chemicals giant S.C. Johnson & Son.
In a press release, the company said it was thrilled to be working with 69-year-old Louisville, Kentucky internal medicine specialist Dr. David Dao, who became the subject of widespread sympathy on the Internet following his controversial experience Sunday night on United Flight 3411.
“We look forward to a fruitful collaboration with Dr. Dao and are hoping we are instrumental in helping him move on from his recent unfortunate experience,” the statement read.
When confronted with claims they are monetizing Dr. Dao’s misfortune, S.C. Johnson & Son spokesperson Jamie Tillage defended the company’s decision to hire Dao, saying it had “absolutely nothing to do with the tragic fact he was dragged mercilessly across the floor of the plane, and everything to do with the fact he is an all-around good brand ambassador.”
The company is mum on the details, but sources have revealed Dr. Dao will play a central role in the new advertising campaign promoting Pledge floor care products.
“The campaign would focus on life being a drag sometimes, but somehow clean shiny floors will make it all go away,” one source said. “It’s really rather very tongue-in-cheek.”
When reached for comment, Dr. Dao said he feels very blessed and grateful to see a silver lining after his recent troubles.
“I am thankful that S.C. Johnson & Son has given me this tremendous opportunity to regain some sense of normalcy,” said Dao. “I just want to move on with my life, doing what I love to do.”