Procter & Gamble introduces edible cream-filled Candy Tide Pods

Cincinnati, Ohio — Procter & Gamble (P&G) has created an edible cream-filled candy version of its popular laundry detergent pods.

Soon to become available in groceries, food stores and snack stands as “Candy Tide Pods,” the new confectionery will look exactly like the detergent pods, but instead of poisonous ultra-concentrated laundry detergent, softener and other soap types enclosed in dissolvable plastic discs, consumers get an array of fruit-flavored cream fillings in completely edible cellulose packets. The initial product launch will include cherry-, strawberry- and blueberry-flavored Candy Tide Pods.

The multi-national consumer goods giant, which had divested its food and beverage portfolio with the sale of Pringles to the Kellogg Company in 2012, created a team of food scientists and specialists to develop the new confectionery in response to the growing dangerous trend of attention-seeking teenagers filming themselves putting Tide Pods in their mouths to go viral on social media.

P&G food scientist Elise Wilson said the new candy is part of the company’s two-pronged approach to the alarming Tide Pod challenge that’s sweeping the nation.

Candy Tide Pods: coming soon to a confectionery aisle near you

“Our first response was obviously to make it clear to everyone that eating Tide Pods is stupid and a big no-no,” said Wilson. “But we also know that teenagers will do whatever they want, so we might as well provide them with a safe alternative.”

Wilson said “absolutely no one” will be able to tell the Candy Tide Pods from the actual detergent pods just by looking at them, adding that you’d have to smell them to tell them apart. The real Tide Pods smell like soap while the Candy Tide Pods have the unmistakable sweet smell of candy.

“Soon teens won’t have to put their lives in danger by eating the toxic detergent pods. They will have this sweet edible substitute that’s also a great snack,” said Wilson.

Candy Tide Pods will be available in stores in Spring 2018.

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