The Super Bowl halftime show was originally seen as a clever way to capitalize upon the world’s biggest TV stage. For the NFL, it offered the chance to retain more of the game’s audience during the extended break, and maybe increase tune-in among younger viewers. For artists, it was a massive promotional opportunity. Win-win.
Rihanna turned down an opportunity to headline the halftime show at Super Bowl LIII in a show of support to Colin Kaepernick, the former San Francisco 49ers quarterback who has been exiled from the NFL following his anthem protests.
After debuting at No. 16 last week, Charli XCX leap-frogs into the summit with “Boys.” It’s her second hit on the countdown, and also her second No. 1 as well (“Boom Clap” spent 1 week on top in January 2015). Elsewhere, Declan McKenna’s “Humongous” falls to No. 5. Wrabel’s “The Village” at No. 16 leads four new debuts.
Declan McKenna spends a second week in the summit with “Humongous.” Stephen Bishop leads three new debuts on the countdown with “Something New In My Life” at No. 10. Khalid hits the Top 5 with “Location” (up 10-5).
18-year-old British singer-songwriter Declan McKenna hits No. 1 with “Humongous”(up 4-1). After debuting last week at No. 10, ROMES slide into the runner-up spot with their “Summer Sound.” Kesha’s comeback single “Praying” moves up 3 notches to No. 14.